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Amazon Buys Body Labs

Amazon buys Body Labs! Body Labs is a Series A startup that developed AI to understand 3D body shape and motion from smartphones. Then, Amazon buys Body Labs within six months of announcing their AI technology:     I met Body Labs in 2015 when there were 7 employees. I co-led their Series A, on behalf of Intel. Subsequently, I joined as VP of Business Development and led the team responsible for revenue. Then, I co-led selling Body Labs to Amazon. This is also my last week at Body Labs as I decided to not join Amazon. Crazy. I remain extremely excited about the future of Body Labs at Amazon. No doubt that Amazon will drive innovation at an exhilarating scale and it has been my honor to help make it happen. So, why did Amazon buy Body Labs? This is what I can say. In 1997, Jeff Bezos wrote the following letter to shareholders: We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions. We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market [...]